Less Stress.
More Joy.

JUST invests in female entrepreneurs to create more resilient communities, starting in Texas.

 
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Moving from exclusion to inclusion.

 
 

Credit scores, collateral, and a track record are barriers that exclude people—especially women and minorities—from starting and growing a business. JUST aims to do something about that. 

 
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Powered by technology. 
Driven by humans.

The JUST solution is designed to unlock resources for entrepreneurs to thrive. We provide access to capital and coaching within a supportive community.

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Trust-Based
Lending based on trust, not a credit score.

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Entrepreneur-Led
Putting power back in the hands of the entrepreneur.

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Tech-Enabled
Designing a delightful and more human experience.

 
 
“The support from JUST offers a foundation for growth. Along with my own drive, I am confident I can overcome and surpass my own goals.”
 
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Let's rewrite the story of opportunity.

 
 

JUST is on a mission to serve hundreds of thousands of entrepreneurs excluded from the mainstream.

Together, we can do more.