
Moving from exclusion to inclusion.
Credit scores, collateral, and a track record are barriers that exclude people—especially women and minorities—from starting and growing a business. JUST aims to do something about that.

Powered by technology.
Driven by humans.
The JUST solution is designed to unlock resources for entrepreneurs to thrive. We provide access to capital and coaching within a supportive community.

Trust-Based
Lending based on trust, not a credit score.

Entrepreneur-Led
Putting power back in the hands of the entrepreneur.

Tech-Enabled
Designing a delightful and more human experience.
99.3% Repayment Rate

A More Connected Community

The support from JUST offers a foundation for growth. Along with my own drive, I am confident I can overcome and surpass my own goals.
